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Rebranding Manpower

Communication: Rebranding
Task: Develop a communication concept for the introduction of a new visual identity and vision
Goal: Involve the staff with the launch of the new rebranding campain
Creative solution: Manpower Re-branding


Project description:

The new visual identity was a good reason for Manpower to get all its staff together for an exciting national kick off. The director took charge of the plenary program focussed on content. N-Sign guided the director with preparations and executing the program to come to a good performance. The route to the kick off was made by way of a radio show produced under supervision of Jeroen Post. Manpower Radio became a fact - staff was being prepared for the rebranding with good music and inspirational broadcasting. There was much attention for the upcoming campaign that had juxtapositions as its core theme. The juxtapositions became the principle of various elements in the program. During the kick off a long running campaign was simultaneously introduced: 'Manpower Mountain'. Goal of this campaign was to get headquarters and all local offices improve on cooperation. As a finale there was a musical show block in which the new visual identity was introduced - the crowd went wild!