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Werkbezoek Staatssecretaris Mansveld

Communication: Brand event
Task: Create a setting where we can receive and inform guests in an area close to a P+R location.
Goal: Informing and creating support for the goal to grow to 10.000 P+R locations in the Netherlands.
Creative solution: An empty business lobby transform into an attractive presentation space.


Project description:

In the central hall of the office in Amersfoort a setting was created were a presentation and lunch could be held. Press and directly involved were informed about the achievement of 7500 P+R locations in the Netherlands. There was also a film recorded to give the guest a clear picture of the value of the 7500 P+R locations in the Netherlands. In the film was also the improvement of the mobility cited.