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Opening Rotterdam Centraal

Communicatie: Brand experience - opening Rotterdam Central Station
Vraag: Concepting and realisation official opening Rotterdam Central Station.
Doel: Create awareness and national publcity around the opening of New Rotterdam Central Station. 
Creatieve vertaling: Royal opening with creative partners to connect travellers with eachother.


N-Sign, commissioned by the Ministry of Infrastructure, the City of Rotterdam, the Dutch Railways and ProRail, unveiled the new Rotterdam Central. His Majesty King Willem-Alexander performed the official act by constituting a symbolic connection with the traveler. Collaborating creative Rotterdam partners harmoniously visualized the awakening of the traveler in Rotterdam Central. Performing arts, dance, and digital crafted visual images were shown. The Rotterdam Philharmonic Orchestra brought live carefully chosen orchestrated pieces. Speeches followed one another as one logic entirety as part of the program. Both national and local press were present in large numbers to report this opening.