Javalaan 38
1217 HG Hilversum
T+31(0)35 625 10 70 This email address is being protected from spambots. You need JavaScript enabled to view it.

Rotterdam Central Station

Communication: Brand experience - brand activation Rotterdam Central Station
Task: Design a catchy way bring stores at Rotterdam Central to the attention of travelers
Goal: Activation of store formats at Rotterdam Centraal
Creative solution: Short impressive three minute catwalk show at Rotterdam Central Station

Project description:

N-Sign was asked to find a way to draw more attention to the stores at Rotterdam Central Station. Central N-Sign produced an impressive catwalk show of three minutes; with different models and products, complemented with beautiful images and music. In three minutes passer-by’s (travelers) saw all brands that are available at Rotterdam Central Station. The catwalk show was performed repeatedly so every passer-by could become acquainted with Rotterdam Centraal’s stores.