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Eye Fashion

Communication Brand activation
Task: Design a fashion show with high quality sunglasses at its core
Goal: Introduce the new collection of well known brands of sunglasses to the market
Creative solution  
Eye Fashion Show

Project description:

Introduction of the new summer collection of sunglasses' top brands such as Gucci, Chanel, D&G, Prada et cetera. In the winter we came up with 'Night at the Beach'. In a the cool setting of Docklands a French Boulevard arose with tons of beach sand, a downright insane catwalk for 2500 representatives and top relations. Each brand got its own show as a part of the whole, modern music and models supported the brands. There were little alcoves where one could invite guests and make a unique brand experience for your own brand.