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Communication: Advertising agency
Task: Create a press event for customers
Goal: Create awareness for flex-working
Creative solution:

Project description:

Regus and NS Stations together developed a new Dutch format that makes it easier for companies to implement flex-working. The first Station2Station was opened by N-Sign at Amersfoort Central Station. Together with Saachi & Saachi Amsterdam we developed a format for the opening that visualises the powerful features of the new format. Station2Station will be implemented at 65 locations throughout the Netherlands. The introduction of the national network of flex-working was celebrated festively with press, relations and staff. N-Sign produced a short motion graphics video that visualised the broader network. N-Sign was also responsible for the decoration, catering (Martinair Party Service) and full execution. There were approximately 150 guests.