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Communication: Advertising agency
Task: Inform and motivate intermediaries and employees of a large bank
Goal: Strengthen relations intermediaries and employees
Creative solution: Boxing

Project description:

A major bank wanted to organise a training session for approximately 900 clients. However, it was not so much about a showdown, but about meeting in know-how. This battle of the minds was preceded by an opening plenary explaining that this was a serious and hard training. The translation of the battle of minds consisted of a formal (presentation) area, a quiz and a drink after. Advertising Agency Van Wanten made the campaign that N-Sign translated to a live experience. N-Sign redecorated locations into real sports palaces creating an evocative atmosphere. In the middle of the room was a platform with boxing ring, stage and audiovisual resources. This stage was the centre of the meeting. On three sides of the boxing ring bleachers were built to accommodate the guests. All presentations and activities were supported by appropriate music, fitting a boxing gala. The presentations were leading and were interwoven with elements of boxing including a ring girl, boxing demonstrations and various boxing related images.