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A job in one day

Communication: Special Projects
Task: How do we recruit new Service Trainees?
Goal: Recruit hundreds of trainees within a very short timeframe
Creative solution: 
NS Selection Days

Project description:

N-Sign delivered a unique recruitment event: get a job in a day (instead of the normal endless procedures). In a warehouse  of 6000m2 an ingenious program and remarkable setting was created. For 8 days groups of young MBO students were guided through a selection procedure. With familiar household environments for a first meeting, psychological tests and role playing, a crash course in hospitality in a real restaurant under the supervision of Herman de Blijker and immediate results: if you succeeded, you would get the uniform and be praised on stage. N-Sign developed and produced all elements - of the 490 applicants 45% enlisted as a new Service Trainee!